The notion of reviewing coffee isn’t novel, but what appears to be a rising trend from my vantage point, is a growing desire to provide consumers with a numerical score which they can use to judge the quality of a particular coffee.

As someone who has been in the high end specialty market for the last 5 years, I have resisted the urge to provide our customers with a review score as I think that they are inherently dangerous and often mislead the consumer. While I know that many will disagree with me, I think we can go to school with what has happened in the wine industry, namely, the Robert Parker effect.