transcend podcast episode 4, aug 4 09

Written by James Schutz |  August 4, 2009
Fresh is a word that gets thrown around a lot in food and beverage industries, sometimes without a lot to back it up. In episode four of our video podcast, Poul tackles the idea of freshness in the coffee industry, what it means to us, and what it means for the big players in the coffee business.

2 comments

  • By Jody Carlson  |  Wednesday, August 5, 2009 03:23 PM

    Great video, definetly looking more comfortable in front of the camera than the fisrt one. I think a cape in the grocery store would have been fun....


  • By Vincent Jan Goh  |  Wednesday, August 5, 2009 09:27 AM

    So here's the problem: I live across the country, so I've got a built-in delay to any coffee that I buy from you. Also, I use a 500mL french press to make my coffee every day, but I rarely make more than one. Based on your instruction for making coffee in a press, I use about 27g of beans every day. If I get a 250g ( 1 lbs ) bag, it takes about 9 days to get through it in an optimal sort of setup.

    Even worse, that only holds if I want to drink the same coffee every day for more than a week.

    Even MORE worse: I order 1kg of coffee at a time because otherwise the shipping overhead cost would kill me.

    Really, the only passable solution is that when I get the coffee, I open all of it within a week of getting it so I get at least a couple great cups out of every bag, and resolve myself to the fact that in a couple weeks, my coffee will still be good, but not as amazing as the first few days. (Though I suppose I can make it into single-origin espresso after the first week or so.)

    Unless you can start packaging in 125g, nitrogen sealed bags, that is. That would give me enough time to rotate through the coffee, but I'd only be drinking one roast for about 4 or 5 days. 4 bags would get me through a month, more or less, and each bag would be pretty fresh.


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At transcend coffee, we work hard to bring you some of the best coffee beans in the world. We travel the globe, buying direct from passionate farmers, and roast in small batches in Edmonton, Alberta.