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To make it officially official, here's the news release:
Transcend Coffee brings a new level of coffee to Edmonton’s historic Garneau district
Edmonton, AB – Friday, April 23, 2010 – Transcend Coffee—Edmonton’s specialty coffee importer, roaster, retailer, wholesaler and educator— today opened a second coffee bar in the historic Garneau Theatre.
The new 1,475 square-foot, 35-seat coffee bar features the same fresh-roasted coffee and exceptional espresso drinks that has helped build a reputation and loyal following for the Edmonton coffee company. Food items were chosen specifically to highlight the coffee. Baked goods, deserts and one item that will be new to the Edmonton area: traditional Belgian liege-style waffles. These small, sweet, cake-like waffles will be made in store and will be available with a variety of unique toppings made with local ingredients.
The new coffee bar occupies the former Pharoh’s Pizza space in the Garneau Theatre, although the space may now look more like Joan’s Coffee—the original tenant in 1940—thanks to the restoration of the original brick wall and terrazzo flooring.
The opening of this coffee bar also represents a whole new chapter for Transcend Coffee and the solidification of a new movement of quality coffee in Edmonton.
“We’ve been noticing a shift lately,” says Poul Mark, owner and founder of Transcend Coffee, “More and more people in Edmonton are beginning to ask questions about where their coffee comes from and look for higher quality in their brewed coffee and espresso drinks. If we can be part of that and encourage and lead that movement, we’re certainly happy and honoured to do that.”
Transcend Coffee is growing in several other ways as well. Increased roasting demand from the Garneau location will mean the addition of new roasting equipment and very likely an expanded roasting facility. An all new website with a world-class e-commerce system was recently launched to improve the Transcend Coffee experience for online customers, and new valve-sealed packaging for Transcend’s coffee beans will make their debut in both stores in a a few short weeks. Poul Mark will be traveling to Honduras in May to sit on an international jury for the Cup of Excellence in Honduras – a program that evaluates and rewards the very best coffees in participating countries.
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