spanky new packaging

Transcend is happy to introduce new custom printed sealed and valved packaging. We made the move to valve-sealed packaging to primarily to increase freshness. With the addition of a nitrogen-flush machine (due to arrive at the shop in a week or two), the sealed bag will effectively increase the shelf-life of our coffee by about 400%. Before you get too excited about the 400%, remember that this makes for a maximum shelf life of about four weeks, rather than one week maximum in a non-sealed non-flushed bag.

And of course once you open that bag and expose the coffee to oxygen, you have about 5-7 days of freshness, then the coffee will stale, no matter what you do to prevent it. So always buy fresh-roased coffee, ideally just enough to last you for one week.

I'm quite thrilled with how the fully-custom printed bags look, thanks to a delightful design by our pals at Woodward Design. It feels like we're starting to really mature and grow as a company with our second location, new website and new packaging under our belts. The new bags give us one more opportunity to tell a part of our story and get some education in as well, with the 'paths to transcending ordinary coffee' brewing tips on the side.

Let us know what you think in the comments.