Sin Limites - a long standing relationship

Relationships that are built on trust and respect. Ones that grow deeper, more meaningful and remain mutually beneficial, year after year; that's what we're after at Transcend Coffee. That's why we invest the very significant amount of time and resources we do traveling to coffee producing countries. It's the best and most ethical way we know of, to operate our business, and it's the only way we're able to find and purchase some of the very best coffee on the planet.

One of the best examples of this kind of relationship is the one that we have developed with Jaime Cardenas and his coffee he named Sin Limites (without limits). We've purchased his coffee for three years in a row and have gladly paid a higher price for it with each passing year. Poul has visited the farm several times - Chad has visited once. And we've proudly served it at two separate National barista competitions (not to mention several regional competitions). Chad served it in 2009 where he placed third in Canada and Ben just served it again this past October where he placed second.

We're one of only three companies in the world that purchase Jaime's coffee, and the only one in North America. His commitment to absolutely stunning quality has allowed him to charge a higher price for his coffee, and that higher price has meant that he has been able to re-invest in his farm and better provide for his family. He has been able to build better drying shelters for the coffee, recently purchased a tractor, a new Toyota Hilux, and a couple of years ago, he was able to build a new home on the farm for his growing family.

Below is a short video that I prepared for Chad to play when he served Sin Limites to the panel of sensory judges at the 2009 Canadian National Barista Competition. There's a moment in the middle where the judges are asked to smell the green coffee - I wish you could all do that through your computer monitors, but we haven't quite nailed smell-o-vision technology yet. Other than that, I think watching this will help you get a better idea of what Sin Limites is all about and maybe better understand why we go to the lengths we do to get great green coffee.

Try Sin Limites coffee.