New Coffees

If you read our blog, you know that we are constantly searching for better coffee.  The truth is that it is harder to find great coffee than it should be.  We get sent coffee to sample which often surprises me, in terms of its quality.  And while I would love to run only 90 plus point coffees, it is not realistic in terms of overall price point in our current market place (namely Edmonton).  Take for example our yet to be roasted Cup of Excellence El Salvador #4 which will retail for $42 per pound.  Is the coffee worth $42?  Absolutely, just like a 2005 Chateauneuf-du-Pape is worth $100 plus.  But, just because the product is worth it, doesn't necessarily mean that people will be happy to shell out $42 for a pound of coffee.  Why?  Well partly because some won't appreciate the value in that more expensive coffee, and won't understand the quality associated with it.  And on one level I understand that.  I don't drink $40 bottles of wine every day ($15-$20) but I will drag one out of the cellar on a regular basis if I have a reason to do so.  The same is true for coffee.  Our Kenyan Pea Berry is a great example of everyday drinking coffee at a mere $18 per pound, so to is the Panama Finca Santa Teresa Lot 87.  These coffees are amazing value at that price point.  Our new COE El Salvador #30 is a great deal at $20 per pound.  We will have some new Brazil Daterra coffees in the next couple of weeks which will delight your palates too.  All of this to say that we have some great new coffee in the cue, and will have more on the way, so gear up, and set your expectations higher, as we cycle out some of the older selections and make room for coffees with more personality.

For a full list of what is currently offered, check out our fresh roasted coffee page.