Crafting a champion

As we gear up to head to Toronto on the weekend to cheer on Josh and Ben at the Canadian National Barista Championships, not to mention a run a whole new competition, the Canadian Cup Tasters Championship, this video has brought a welcome break and a valuable perspective. We in the specialty coffee industry tend to take ourselves pretty seriously. We likely take it too far at times.

This is a spectacularly well-crafted and hilarious video featuring Tim Varney and Tim Wendelboe. It gives us permission to relax and laugh at ourselves a little.

The craft from Brendan Inkognito on Vimeo.