Chad Moss Featured in Edmonton Journal

One of the hard things in the world of specialty coffee, is getting the media and food critics interested in coffee like they are in wine and food.  On one hand, I can understand their reluctance, as for so long in North America coffee was simply a tasteless brown liquid consumed for its caffeine effect.   Things have changed a bit though, from the days of percolated (over-extracted bitter) coffee and nowadays we have so many more options.  And while we are having success educating our customer base, it is still hard at times to convince the media and food types (including restaurant owners) that specialty coffee has rightful place along side the great wines and foods of the world.  Thankfully Liane Faulder of the Edmonton Journal doesn't fall into the category I just described.  And while she would likely admit that she doesn't know a whole lot about the world of specialty coffee, she is open to learning more, and in participating the process of raising the profile of both those who excel in the world of coffee, and the world in which they strive.  Kudos to the folk like Liane and Marina Michaelides at City TV who have allowed coffee to have a spot in the lineup of things that are worthy of our attention.