Another espresso video by James

Written by Poul Mark |  July 8, 2009
You may wonder why I keep posting these videos that James has posted to his site?  Truth be told, I think his thoughts and questions are worth re-posting.  I won't re-post all of his videos but this one and the first one on espresso are very appropriate in that they force us to challenge our assumptions, our axioms within the specialty coffee world.  And at the end of the day, I agree wholeheartedly with James in that espresso is not the be all and end all in the industry I find myself a part of.  We would not sell as much whole bean coffee, nor care about educating our customers about where coffee comes from, as we do, if it just was about a blend of coffees that make there way into espresso.  So enjoy the video, we will have another one up soon, on a single origin coffee, which is in and of itself controversial.

Add comment


Recent Comments

Transcend on Twitter

By transcendcoffee: "@RyanMilesDika sorry about that, I hate the captcha thing, I can never get them right either; i always looks like a t." (About 4 hours ago..)

By RyanMilesDika: "@transcendcoffee I tried, but I got the captcha wrong. It displayed a new captcha but the Submit button was no longer usable." (About 8 hours ago..)

By OpusX11: "@transcendcoffee sums it up, not to mention the part about not exploiting the farmers!" (About 14 hours ago..)

Follow @transcendcoffee on twitter!

Blog Archive

Customer Service

Have a question?
Call toll-free
M-F 9 am - 5 pm MST:

1.866.430.9198

Or email us anytime.

shipping & returns
privacy policy
contact

site map

credit cards

© 2011 Transcend Coffee Corp. All Rights Reserved.

Sign Up for Our Newsletter

facebook twitter rss youtube

At transcend coffee, we work hard to bring you some of the best coffee beans in the world. We travel the globe, buying direct from passionate farmers, and roast in small batches in Edmonton, Alberta.