Another espresso video by James

You may wonder why I keep posting these videos that James has posted to his site?  Truth be told, I think his thoughts and questions are worth re-posting.  I won't re-post all of his videos but this one and the first one on espresso are very appropriate in that they force us to challenge our assumptions, our axioms within the specialty coffee world.  And at the end of the day, I agree wholeheartedly with James in that espresso is not the be all and end all in the industry I find myself a part of.  We would not sell as much whole bean coffee, nor care about educating our customers about where coffee comes from, as we do, if it just was about a blend of coffees that make there way into espresso.  So enjoy the video, we will have another one up soon, on a single origin coffee, which is in and of itself controversial.